How to Successfully Make Sales Using Attraction

The more that you know about your consumer, the easier it will be to attract them to your product. The diligent salesperson will have invested time and effort into looking at their consumer and determining the wants and needs of their target consumer. There are many different aspects to this and we will cover them here.

“Unto thine own self be true”

Knowing what makes yourself tick, what you want and need, is a key factor in determining what other consumers would want. Majority of consumers are basically alike in a few key was. What makes one consumer want or need a product or service will most likely drive other consumers as well. Humans all have a lot in common. If we can come to terms with ourselves and be true to our own desires, urges, and reasons, then we will be able to understand the consumer better.
The Three Keys to Enlightenment

In today’s society, a person can be broken down into three distinct categories when determining what type of consumer they are. The first type of consumer has a desire. They seek satisfaction in their consumption. They have an unfulfilled want that needs soothing. The second type of consumption is based on urges. The stimulation of an urge entices a consumer to buy your product or service. The consumer will see an item or service and not have a specific need or want but will still purchase. The third type of consumer has a defined reason to purchase. The knowledge of a specific need compels then to buy.
The Three Interests of Consumption

With the consumer categorized into these three types, we can then determine their interests. There are many interests that a consumer may purchase, but there three main categories that fit almost every consumer. The first is family. A consumer will want to provide a good life for their family. The second interest is a consumer’s means of making a living. Items for resale, operational equipment, and tools to increase efficiency in their work. These are all interests that a consumer have to help them improve their work life. The third interest is self satisfaction and gratification. The consumer must be happy in their own lives to help their families and to be successful in their own vocation.
Advantageous Desires of Consumers

The consumer is always looking for an advantage in life. Anything to help them live a little easier or feel a little safer. The first advantage is simply happiness and peace of mind. The consumers purchases help make them feel that their life is being advanced. They are doing something worthwhile. The second advantageous desire is good health. It is the consumer’s single most important asset. They will consume almost anything if they think it will make them healthier. The third desire is financial gain. Most consumers know that they need to spend money to make money. Reselling or investments are a common way of consumers fulfilling this desire to gain an advantage in life.
You have the Power to Sell

The power to be an imaginative seller lies within you. Your ability to employ the Laws of Attraction directly reflects the successfulness of your sales. The consumer is willing to listen to your story, and listen to the whys and where of how your product will help them, but in the end, you have to ask yourself one question. Would you buy from you? If the answer is no, then take a look at your sales plan and try to apply these laws of attraction to your sales plan. Have you identified a specific desire, urge or reason for the consumer to purchase from you? Have you identified their interests for purchasing the product? Have you pointed out the advantageous effects that your product have? If there is one thing that consumers can see most often, is whether that salesperson has confidence in their product or not. Make sure to support your product thoroughly.

Source: http://www.topcommission.com

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