Creating a Market with a Sales Plan

The start of a new marketing campaign can be a fun and exciting time. It can all go wrong though if you don’t have a good sales plan in place. Taking the time to develop one can save you many hours of frustration as you try to figure out why your marketing campaign is not working. Creative selling techniques can help you to entice your prospect to buy your product or service.

Show Interest in Your Prospects

When developing a sales plan try to keep the three key points of creative selling in mind. After all, the prospect is not even aware of you until you show up with your product trying to convince them of it’s worth. Focus on how your product can fulfill one of their wants, urges, or needs. Give them a reason to buy, by telling them how it will improve their life.

A common mistake in sales plan implementation is to try and make the prospect aware of all of the details and information about a sales person’s product. This will only serve to confuse and disorient the prospect. Remember, we want to try and keep this transaction positive. Any negativity will only breed more negativity. Take only the parts and information of the product that are critical to describe your product and include that into the sales plan.
Know the Facts, Then Examine Your Prospect

When developing your sales plan know your subject thoroughly. Once you have accomplished this, then make an honest effort to try and fit your prospect into the picture. How will they benefit from your product? Think about this from the prospect’s point of view. They are one of the parts in a sale after all. Without them, then you would be without a job.
Presenting Your Plan to the Prospect

The thing to remember is something I have heard used in the military, as well as, other places. K.I.S.S. It’s an acronym that means Keep It Simple Stupid. Start with the prospects name and then yours, stating your own very clearly. Then give a brief 200-250 word outline of what your product can do for the prospect. This should all take about one and a half minutes to deliver and peak the prospects interest. Use common everyday words, which are subtle forces that make the prospect feel like it’s their own idea.

Speak in an even and cheerful voice, with a smile. The sales pitch should not sound memorized or “canned”. Analyze each word in your plan. Does it fit and have the correct meaning? Are the phrases confusing ? The words you use are the very vehicle that you employ to gain the sale from the prospect.

Remember to approach your prospect with humility. Come to them as if your there to serve. A sales plan delivered in this manner has impact and force. Try to convince them that any information they have just gained is their own idea. Do not deceive them however. Make sure that all of your information is truthful and factual. If you deceive a prospect, then you can be guaranteed to lose future sales from all of their associates. They will tell everyone they know that your credibility is no good. Making a prospect feel like you know it all and they are ignorant does not help either. Only present information to them as they request it. Remember that they are human, and that they are most likely to complete the sale if you approach them as a human.

Source: http://www.topcommission.com

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